Marketing

Faculty & Staff

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Jingyun Zhang, Ph.D.
Assistant Professor
Office: 223 Business Administration
Phone:  (419) 372-9529
Email:  jzhang@bgsu.edu

  • Vita
  • Research
  • Teaching

EDUCATION

Ph.D., University of Alabama, 2005

M.S., Statistics, University of Alabama, 2003

M.A., Marketing, University of Alabama, 2001

M.A., Sociology, Beijing Center for Japanese Studies at Beijing Foreign Studies University,1999

B.A., Japanese Language and Literature, Beijing Foreign Studies University, Beijing, P. R. China, 1996


ACADEMIC POSITIONS

Assistant Professor of Marketing, Bowling Green State University, 2005 – Present

Graduate Assistant, University of Alabama, Tuscaloosa, Alabama, 2001 – 2005


SELECTED AWARDS

Best Paper Award from the 3rd Annual Colloquium of the Academy of Marketing's (UK) Brand, Corporate Identity and Reputation Special Interest Group; for paper entitled “The Other Customer Effect as an Antecedent of Corporate Image and Consumer-Company Identification: Influence on Customer Attitudes and Behaviours” (2007)

 

Stanley Hollander Outstanding Retailing Paper Award from the Academy of Marketing Science (AMA) 2006 Annual Conference (both the Services Marketing and Retailing Tracks); for paper entitled “Do Other Customers Matter? Examining the Impact of Other Customers in Retail/Service Settings” (2006)

 

Best Conference Student Paper Award from the Society for Marketing Advances 2005 Annual Conference; for paper entitled “Consumer Fashion Orientation: Scale Development and Validation” (2005)

SELECTED PUBLICATIONS

Zhang, Jingyun, Sharon E. Beatty, and Gianfranco Walsh (2008), “Review and Future Directions of Cross-Cultural Consumer Services Research,” Journal of Business Research, 61(3), 211-224.

 

Teaching Content

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