Marketing
Ph.D., University of Alabama, 2005
M.S., Statistics, University of Alabama, 2003
M.A., Marketing, University of Alabama, 2001
M.A., Sociology, Beijing Center for Japanese Studies at Beijing Foreign Studies University,1999
B.A., Japanese Language and Literature, Beijing Foreign Studies University, Beijing, P. R. China, 1996
Assistant Professor of Marketing, Bowling Green State University, 2005 – Present
Graduate Assistant, University of Alabama, Tuscaloosa, Alabama, 2001 – 2005
Best Paper Award from the 3rd Annual Colloquium of the Academy of Marketing's (UK) Brand, Corporate Identity and Reputation Special Interest Group; for paper entitled “The Other Customer Effect as an Antecedent of Corporate Image and Consumer-Company Identification: Influence on Customer Attitudes and Behaviours” (2007)
Stanley Hollander Outstanding Retailing Paper Award from the Academy of Marketing Science (AMA) 2006 Annual Conference (both the Services Marketing and Retailing Tracks); for paper entitled “Do Other Customers Matter? Examining the Impact of Other Customers in Retail/Service Settings” (2006)
Best Conference Student Paper Award from the Society for Marketing Advances 2005 Annual Conference; for paper entitled “Consumer Fashion Orientation: Scale Development and Validation” (2005)
Zhang, Jingyun, Sharon E. Beatty, and Gianfranco Walsh (2008), “Review and Future Directions of Cross-Cultural Consumer Services Research,” Journal of Business Research, 61(3), 211-224.