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At
the BGSU Department of Marketing, our faculty sets us apart
from the competition by taking a full-time role in the education
of their students.
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Mary
L. Klock, M.B.A.
Instructor
Office: 225 Business
Administration
Phone: (419) 372-9528
Email: mklock@bgsu.edu
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Biographical
Facts
Joined
the faculty in 2000
M.B.A., Kent State University (1982)
B.A., Kent State University (1980)
Teaching
Areas: Principles of Marketing, Marketing Communication and Promotion
Professional
Affiliations
American Marketing Association
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CURRENT RESEARCH PROJECTS
Below are some of the exciting research projects currently being conducted by BGSU faculty and graduate students:
- Customer Loyalty
- Employee-customer interaction
- Symbolic customer value
- Self-concept and identity theory
- Marketing education
- Impact of spokesperson in advertising
- Market structure and dynamics
- Innovation diffusion
- Consumer sophistication
- Supply chain marketing
- Sales management techniques
- Discount pricing
- Consumers with disabilities
- Consumer collectables
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