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Carol Abbott
Secretary
Office: 238 Department of Marketing
Phone: (419) 372-2056
Email: cabbott@bgsu.edu
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Biographical
Facts
Joined
the department in 2006
Education: Associate's Degree in Travel & Business Administration, Davis Jr. College Toledo (1984)
Previously employed in Manufacturing & Health Care industries
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CURRENT RESEARCH PROJECTS
Below are some of the exciting research projects currently being conducted by BGSU faculty and graduate students:
- Customer Loyalty
- Employee-customer interaction
- Symbolic customer value
- Self-concept and identity theory
- Marketing education
- Impact of spokesperson in advertising
- Market structure and dynamics
- Innovation diffusion
- Consumer sophistication
- Supply chain marketing
- Sales management techniques
- Discount pricing
- Consumers with disabilities
- Consumer collectables
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