Education:

• Ph.D (Marketing/International Business)  Kent State University, 1993
• MBA, Bowling Green State University, 1982
• Master of Arts in Foreign Language (Spanish), Bowling Green State University
• Bachelor of Arts in Spanish and Sociology, Bowling Green State University

Research Interests:

• International Marketing in Canada, Europe and Latin America (customer satisfaction, country of origin effects and impact on brand  perceptions, and the impact of culture and language differences on standardization in international advertising)
• The Hispanic Market in the U.S. (advertising and customer satisfaction).

Refereed Journal Articles:

• "Cultural Sensitivity to Satisfaction and Service Quality Measures," (with Robert F. Krampf), Journal of Marketing Theory and Practice, (2001) (Summer), 1-19.
• "An Exploratory Study of Integrating Interactive Technology into Marketing Curriculum, Journal of Marketing Education, (2001) 23 (1), 63-72.
• "Brand Perceptions As Influenced By Consumer Ethnocentrism and Country of Origin Effects," Journal of Marketing Management, (1998) 8 (2), 12-23.
• "Employing Standardized Promotion Strategies in Mexico:  The Impact of Language and Cultural Differences," (with John K. Ryans,  Jr.), The International Executive, (1997) 39 (4), 1-14.
• "The Influence of Acculturation on Advertising Effectiveness to the Hispanic Market," (with Robert F. Krampf), Journal of Applied Business Research, (1997) 13 (2), 8 7 - 10 1.
• "Advertising Strategies to Capitalize on Spain's Second Golden Age," (with John K. Ryans, Jr.), International Journal of Management, (1997) 12 (3), 456-467.

Academic Positions Held:

• Assistant Professor of International Business, Bowling Green State University (1998-present)
• Assistant Professor of Marketing and International Business, University of Wisconsin Oshkosh (1993-1998)
• Visiting Assistant Professor of Business Management, Youngstown State University (1989-1990)
• Spanish and French Instructor, Mount Union College (1990, 1993)
• Spanish Instructor at Wooster College  (1989)

Other Positions:

• Internal Auditor, Roadway Express (1983-1984)
• Director of Reading and Communication Skills Developmental Program, Migrant School, Hamler, Ohio (1978, 1980)
• Assistant Market Research Analyst, The Timken Company, Canton, Ohio.

Consulting:

Worked with secondary schools on how to integrate the international  dimension into curriculum, project on television advertising in Canada, traveled to find a distributor for a Wisconsin firm in the Costa Rican market.