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405
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W1: Intro / Lab W2: Ch1 / Lab W3: Ch2a/ Lab W4: Ch2b/ Lab W5: Lab/ Lab W6: Lab/ Lab W7: Ch3/ Lab W8: Ch4/Lab W9: Ch5/Exam W10:Ch6/Lab W11:Ch7/Lab W12:Pres/Lab W13:Ch8/Lab W14:Lab/Lab W15:Pres/Pres | MIS 405 Spring 2003
Course Administration:
Mar 18: Chap assignments changed for 3 weeks see Schedule Course Overview: This course introduces electronic commerce technologies.
Topics include Internet technology for business advantage, managing
electronic commerce funds transfer, reinventing the future of business through
electronic commerce, business opportunities in electronic commerce, electronic
commerce Web site design, social, political and ethical issues associated with
electronic commerce, and business plans for technology ventures. Dr Earl McKinney 2-8336; Home:352-9694; BA 324; Office Hours: 10:00-11:30 TTH and by appointment anytime
Chapter Principles Chapter 1 Introduction to E Commerce Economics of E Commerce Value Chain Chapter 2 Packet and Circuit Switched TCP/IP Markup Languages Networks Chapter 3 Revenue Models Presence Communication Model Chapter 4 4 Ps of Marketing Advertising CRM Search Engine Positioning Exam Specifics Written Test 20 Multiple Choice (40%) 4 Short Answer (30%) (3 or 4 sentences) Examples: Explain Affiliate Marketing, what is Internet 2, what is SGML Cold Fusion Exercise (30%) 2 short projects (each 15%) that apply skills learned on HOPs Excused Policy A total score of 90% on 5 quizzes excuses you from the 4 short answer questions Submission of 4 HOPs on time excuses you from the second Cold Fusion exercise Excusal gives you 100% of the excused points
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