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This course is also known as Business
Communication. BA 203 involves both critical thinking and writing as
well as provides a series
of real-life business situations which you will be asked to provide a
solution. Assignments consist of a combination of memos,
letters, and e-mails. A taped oral mediation
assignment, a final exam, and a formal report are also
part of this course. The course has been built upon what we refer to
as the four pillars of business communication:
 | communication theory |
| strategic and reflective thinking |
| oral communication |
| applied written communication |
Office: BA 267; Phone: 419-372-9531
E-mail address: donnalg@bgnet.bgsu.edu
Note about the Web pages: If you are
printing any of the individual Web pages, you will need to print in
"landscape" so words are not cut off.
REQUIRED TEXT
| Lehman, DeFrene, Plung & Montgomery. Business
Communication. Special Fifteenth Edition. Cengage Learning.
2008 |
OBJECTIVES
| Incorporate a framework of
communication theory and proven principles to meet the
communication needs of today’s business workplace |
| Use strategic and reflective
thinking to achieve desired communication objectives |
| Organize and present ideas in
a logical, clear, and accurate manner |
| Determine and use an
appropriate writing format and approach for communicating
professionally in response to various business situations |
| Develop various business
correspondences and content messages (e.g., persuasive, positive,
etc.) for a variety of target audiences associated with a business
organization |
| Plan, draft, revise, edit,
and proofread written documents according to professional writing
standards using the entire composition process |
| Plan and conduct business
research in order to effectively organize and prepare business
reports and proposals |
| Strategize and develop oral
business communication, such as in the mediation process, to
enhance oral presentation skills |
| Use computer and electronic
communication technologies to achieve communication objectives |
| Assess legal and ethical
considerations of business situations |
| Develop strategies for
correspondence and communication relevant to job searches
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Success in this course will depend not only upon diligent and
thoughtful application of the principles but also upon an ability to
weld the principles in the various sections into an overall
integrated approach to business communication. It also depends
on your ability to successfully participate in classroom
discussions.
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