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Bennion, Ph.D.</B></FONT><B></B></P> <P ALIGN=CENTER><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><FONT SIZE="+1"><B>Associate Professor of Marketing</B></FONT><B></B></P> <P ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><B>Contact Information</B></P> <ADDRESS ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT>Department of Marketing</ADDRESS><ADDRESS ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT>Bowling Green State University </ADDRESS><ADDRESS ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT>Bowling Green, OH 43403</ADDRESS><ADDRESS ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT>(419) 372-8270 </ADDRESS><ADDRESS ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><A HREF="mailto:mbennio@cba.bgsu.edu">mbennio@cba.bgsu.edu</A></ADDRESS> <P ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><A HREF="Faculty_Staff/Bennion/Bennion/bennion.html"><B>Class Information</B></A></P> <P ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><B>Biographical Facts</B></P> <UL TYPE="square"> <LI>Joined the faculty in 1983</LI> <LI>Ph.D., Michigan State University (1980)</LI> <LI>M.B.A., Ohio State University (1976)</LI> <LI>B.S., Ohio State University (1972)</LI> <LI>Teaching Areas: Business-to-Business Marketing, Sales Management, Marketing Management</LI> <LI>Research Areas: Channel Power, Channel Development, Physical Distribution</LI> </UL> <P ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><B>Selected Publications</B></P> <UL TYPE="square"> <LI>“Identifying Sales Training Needs Using Perceptual Mapping: A U.S. and European Perspective,” <I>Journal of Selling & Major Account Management</I>, (co-authored), 1999. </LI> <LI>“Modeling Customer Response in an Industrial Commodity Market,” <I>Industrial Marketing Management</I>, (co-authored), 1994. </LI> <LI>“Segmentation and Positioning in a Basic Industry,” <I>Industrial Marketing Management</I>, 1987.</LI> <LI>Creating Channel Dependence Through the Use of Minimum Order Quantities,”<I> International Journal of Physical Distribution and Materials Management</I>, 1987.</LI> <LI>Establishing a Minimum Order Policy,” <I>Journal of Business Logistics</I>, 1986. </LI> </UL> <P ALIGN=LEFT><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"></FONT><B>Professional Affiliations</B></P> <UL TYPE="square"> <LI>American Marketing Association</LI> <LI>Council of Logistics Management</LI> <LI>International Association of Business Forecasters</LI> <LI>International Association of Forecasters</LI> </UL> <P><FONT FACE="Arial,Helvetica,Univers,Zurich BT,sans-serif"> </FONT></P> </TD> </TR> </TABLE> </LAYER></DIV><DIV ID="Picture17LYR"><LAYER ID="Picture17LYR" VISIBILITY=INHERIT TOP=974 LEFT=450 WIDTH=35 HEIGHT=35 Z-INDEX=3 bgcolor="#FFFFFF" 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