Rubin shared her advice through PowerPoint slides:

• The Chaos Pilot (Interpretation vs. Invention)
• Interpret the trends out there and find your fit; look for the gap.
• Be a generalist rather than a specialist. You can open the door as a generalist, but you close the deal because you're a specialist.
• Value your day job. Don't give up your day job too soon. Don't get too excited about the future.

• Storytelling
• People want to be a part of your story. If you don't create a story that's exciting enough, then there's no story to tell. Obtaining interest creates momentum.
• Notion of Nietzsche- If you give people a why.they will find a how. Tell your story as often as you can and to as many people as you can.

• Championship
• "Champions" is defined as "defends a person or a cause."
• Circle of Coincidence - find people to help you succeed. Three types:
• Influencers- listen to what they have to say.
• Doers - they get the checks signed, but are not always at the top of the company.
• Cheerleaders - they give you moral support and help you find the influencers and doers.
• Set up a matrix of people you want to meet over time to be your champions.

Rubin said that she used "a champion" to get her out of her impending bankruptcy situation.

• Craved Culture
• Create a coaching culture, a fault-tolerant culture. Allow people to make mistakes.
• Talented heroes stay longer. Give your heroes the chance to be in the spotlight, so move over. Let them build equity in your startup.
  
  
• Magical Realism
  • Balance both optimism and pessimism
  • Overcome the naysayers and bounce back.
  • Plan for the worst, but think for the best.